Please check out the first post of many from the Canon War Series, shot by Pye Jirsa of the SLR Lounge. The video will explain the shoot concept more in detail. Essentially the purpose of the experiment was to show the visual difference between a slew of Canon best lens. Check it out, with Impressionist Designs styling and Olivia Black's makeup talents the scene turn out beautifully.
Currently there are 3 episodes available to be viewed, check out the SLR Lounge http://www.slrlounge.com/school/canon-lens-wars-introduction
to follow the series as it happens.